Diddy’s Music Channel
On Tuesday February 21, the executive VP of Comcast David L. Cohen announced that Comcast is partnering with Sean Diddy Combs to distribute his own music network “Revolt”. Combs will partner with MTV veteran Andy Schuon on Revolt, which will showcase music and pop culture programming including music videos, live performances, news and interviews with a robust social media component. The network has targeted to launch in 2013.
Revolt, said Combs, “is the first channel created entirely from the ground up in this new era of social media. We’re building this platform for artists to reach an extraordinary number of people in a completely different way. Revolt will be live, like all great moments in television history.”
Comcast will also distribute networks owned by NBA Legend Magic Johnson.